How Instant Ramen Became An Instant Success | Billion Dollar Breakthrough




In 1958, Momofuku Ando developed a new food to help end hunger in Japan. You may be surprised to learn that that food was instant ramen. But an estimated 290 million people eat instant noodles every day. Instant ramen and cup noodles have become a staple of supermarkets around the world. And more than 100 billion servings of instant noodles are consumed every year. So, how did a 48-year-old businessman who knew next to nothing about making noodles start a multi-billion dollar industry? MORE FOOD BRAND VIDEOS: Frozen Food: The $300 Billion Idea That Changed The Way We Eat | Billion Dollar Breakthrough
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How Instant Ramen Became an Instant Success | Billion Dollar Breakthrough


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33 Comments

  1. Just ate Nissin Seafood noodles for the first time in my life…. never eating them again. Not because of taste, but because they put PORK powder in the seasoning. WTH, is pork a seafood? I read it's ingredients after I ate it. I'm a muslim. I'll always eat Indomie noodles, like I always do and will read ingredients twice of other brands, even if it is Veggie flavour.

  2. I know it’s a cheap and easy meal but honestly, kinda great!! Add some eggs or mushrooms ( I like raw) for protein. Gotta be spicy so some chilli flakes even if it has them! Soy sauce and dark soy too! Add the packet last and make sure u drain most of the water first but save some!!

  3. Tired of seeing these videos from Buzzfeed, Business Insider, Vice, etc all being narrated by annoying woke or smug “reporters” or more like commentators.

    If you’re going to try and draw people to your videos stop trying to make it about yourselves and feature more actual contents of the subjects or experts on screen! Gets annoying…

  4. You can certainly boujee this up! With a friend of mine who had almost nothing and had just moved into her place, using what she had around I whipped us up some ramen, spiced up the broth some more, added chicken, boiled some eggs and cut them in half, and added in some sliced scallops. Man. That meal was delicious and it brought tears to her eyes because suddenly she didn’t feel so alone and poor. Great memory! (:

  5. This man has fed many people who struggle in poverty that is an amazing legacy to have he wasn’t after money rather than just help people

  6. Yeah, i agree Hong Kong eats shit ton of Instant Ramen, a whole lot of iconic Hong Kong noodle food is instant ramen, there is literally Spam Fried Egg Ramen in Hong Kong which everyone loves

  7. I can tell you now! Boy whn they cme out with thse, Pure Genius! Saved So So Many ghetto kids frm starvation. ppl tht became Rich, still say they’ll whip a pack quick! Instant Top Ramen. Thank you.

  8. The first time I ate one was on a train and it was the tastiest food I had cuz they added a lot spice in powder and my mom didn't like it at all, it's connected to lower class working ppl and regarded unhealthy in China, in a film if a character is having instant noodle it can suggests his life is hard lol.

  9. The only problem I have with cup noodles is that it still requires hot water. There are methods to create heat packaging and I think they should develop that for cup noodles

  10. Ah, good ole cup noodle and instant ramen. One of my favorite things as a kid to have. Growing up in a lower middle class Hispanic family with parents always working, they had to make every dollar count when it came to food and it was very easy to get boxes of cup noodles for very cheap. Easy little snack/meal for the boys that didn't require any cooking, just dump the water in and 3 mins in the microwave. Even after all these years, I still quite love instant noodles and enjoy them for either lunch at work or something quick to have at home

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