The NHL has restructured its All-Star Game roster selection process to include more influence from fans than before, NHL chief marketing officer Heidi Browning told ESPN on Wednesday.
The NHL Hockey Operations Department selected the first 32 All-Stars — one representative from each team, including four goaltenders (one from each division). The selections will be unveiled Thursday during ESPN’s broadcast Washington Capitals vs Columbus Blue Jackets the game
Then, basically, fans vote for the rest. And for the first time, the NHL is also introducing a Twitter voting component.
“We’re always looking for ways to evolve the format,” Browning said. “Looking at the data and hearing from fans over the past several years, we know that fans want to have more influence on our All-Star roster. So we’ve accommodated that by increasing the number of players that fans can vote for.”
Four divisional team captains were voted on by fans last season. NHL Hockey Ops filled out the remaining rosters, after which fans were invited to vote for the final four “Last Men In.”
This season, NHL fans will open voting Thursday for 12 players — two skaters and a goaltender from each division — to complete the 44-man roster for All-Star Skills and the All-Star Game. Striving for global inclusion, the online platform will be available in eight languages.
The league will combine traditional online voting with data collected from Twitter. Each time a person tweets a player’s name or handle with #NHLAllStarVote will be counted, as will retweets, replies or quotes.
The 12 players voted by fans are expected to be announced on January 19.
2023 will be hosted by the NHL All-Star Weekend Florida Panthers February 3-4 in Sunrise, Florida.
All-Star coaches to be determined by January 11; The coach leading their division by points percentage through that night’s game will be selected.